“Although not all our handbags are personally designed by us, we’re making an effort to design all of them and eventually sell them as wholesale to other shops and department stores.” Boada has a background in graphic design, which helps her to whip up digital blueprints of each style. “Before the process begins, we like to get inspiration from our favorite designers and try to envision [the accessories on] our customers,” she says. “One thing that I’ve learned from doing creative work for advertising firms is to always put the customers’ needs first.” The Boada family has Venezeulan roots, and drew on its heritage to hammer out the brand’s aesthetic. “In order to maintain the Latin vibe, all of our bags have Spanish girl names such as Miranda, Sofia, and Lucia,” Boada explains.
The extensive document on which this cited segment was based upon is found at http://chicago.racked.com/archives/2013/12/09/carmen.php