And there was no indication who was running it, who would be doing the work, and what made that person qualified to offer an opinion. From the consumers perspective, theres surely a need for these services, yet very few businesses have seized the opportunity. The reason, says Susan Scafidi, who heads the Fashion Law Institute at Fordham Law School and writes the Counterfeit Chic blog,Is that theres a huge liability if you get it wrong either way. Designers actively enforce their trademarks, and dont want a fake identified as the real thing. Likewise, if someone is trying to sell the real thing and its wrongly identified as a fake, they too, could sue. All such lawsuits can be costly to defend. Whats more, if a fake is good, it can be hard for even the company to distinguish it from the real thing, though they have covert, as well as overt, ways of doing that, Scafidi says. For example, the number of stitches per inch in a seam may be a trade secret, and with items like Coach bags that have serial numbers, they can easily tell if its for real.
Initially found at http://www.forbes.com/sites/deborahljacobs/2013/01/01/how-to-spot-a-fake-designer-handbag/