Tod’s Moving On From Cozy Loafers To Bring Back Sales – Enterprise Core

If you’ve been telling people you make great loafers for decades, it’s very hard to change their minds,” said Mary-Ellen Field, an intellectual property management and licensing expert, and director at Vintage Asset Management in London. LONG ROAD AHEAD Tod’s which is the key label in a stable of brands that also include Hogan, Fay and Roger Vivier has been making accessories since the 1990s. But an early buzz around its best-selling “D-Bag” – said to have been named after brand fan Princess Diana – has not been replicated. Accessories sales have reached no higher than 18 percent of total sales over the past five years. Facchinetti’s “D-Cube” leather tote, introduced last year, was an angular take on the D-Bag that hoped to update the model and bring it new attention. Her ready-to-wear line, celebrating the brand’s roots with leather skirts and structured vests, has received good write-ups by fashion critics after the last two shows at Milan fashion week.


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